Gone are the days when most authors could sit back and let their publisher sell their book. Nowadays authors new and established often get little marketing help, and the prospect of doing it yourself can be daunting. But with a little perseverance and a little practice it can be fun, especially if you enjoy talking to people, as I do.
I’ve been fortunate; every Borders Books store I have approached has agreed to host a book signing event for me. So far, I’ve met readers in Batley, Leeds, Cheshire Oaks, York, and only last weekend, I was in Inverness.
And while the shoppers might have co-operated, sadly the same can’t be said of the weather. I’ve roasted in York, and been rained on in Inverness. The British weather has an odd affect on shoppers. When it rains, they seem to flock to the stores in droves, and conversely, when the sun is shining and there’s no need for raincoats and umbrellas, they stay away!
Everyone I’ve met has been charming, which makes my job of engaging them in conversation and telling them about my book and the writing process, a pleasure.
Surprisingly, everyone who purchased a copy of The House on the Shore during the signing in York lived in Scotland, and what’s more, within fifty miles of where I used to live in Keith. Even more surprising, was the encounter in Inverness with a gentleman who at one time taught at Queen Mary Grammar School in Liverpool – my first grammar school. And while in a restaurant that same evening, I bumped into the guy who cut my hair during my twenty years living in Scotland! It just goes to prove what a small world it really is.
But occasionally, you do meet strange people, for example, the child who just stood in front of the signing table and stared at me for what seemed like hours in Barnes and Noble in Dayton, Ohio, and the pleasant gentleman in York who wanted to tell me what was wrong with our current government here in the UK (as if I didn’t know!).
What if someone asks seemingly endless questions about writing a novel and the publishing industry, or just wants to stop and talk about the weather, before walking away without purchasing a book? I smile and remind myself that an author event, be it a book signing session or an author talk, is a means of a creating a presence – getting your name out there and interesting people in your work. Any sales they generate are a bonus. And if you’re very lucky the local media might take an interest.
So, if you’ve a spare half hour or so, and happen to be in any of the following bookstores over the coming weeks, pop in and say ‘hello,’ and see if I can’t tempt you into buying a book – preferably mine!
Saturday 1 August 2pm-5pm Borders Books, Speke
Saturday 5 August 11am-3pm Borders Books, Warrington
Saturday 15 August 2pm–5pm Borders Books, Stockport