An author’s Guide to Promotion

Congratulations! Your book has been published. The hard work of writing, editing, and sweating over just the right word, are over. You can sit back and relax.

Or can you?

Now is the time to take off your “writer’s” hat and put on the “marketing” hat.

But surely marketing my book is down to the publisher?

Not quite. You, the author, are expected to promote your book. Publishers, even the big houses like Penguin and Simon and Schuster, have only so much money to spend on marketing, and most of that goes into a few big blockbuster titles. The more you can help to promote your book and increase sales, the happier your publisher will be.

Remember, marketing is about building relationships—with readers, bookstore owners who often recommend books, with the media, and with others who can help you reach them.

So how do you promote your book?

1. Create a website.

Every author should have their own, preferably with a domain name that people can easily search for. Your site can be as simple or as detailed as you like, but make sure it includes your name, the cover of your book, a news and events section, a contact section, and most of all, a link to purchase your book.

If you don’t have the skill to design your own site, there are many web designers who will build a site for you for a fee.

2. Hold a book launch

Independent bookstores and local libraries are often willing to host book launch parties for local authors. It need not be an expensive exercise, but be sure to contact the local media and let them know. There are also many web sites, such as www.britevents.com, where you can list your event for free. And don’t forget social networking sites, such as Facebook, Twitter, Myspace LinkedInetc.

If your budget can stretch to it mail out invitations. There are numerous online printers available. Vistaprint’s marketing postcards make excellent invitations, or if you have the computer skills, why not use Photoshop or Microsoft Publisher to design your own? Make sure you display your book cover, book title and your name in large print. I would also suggest you include some one-liners from positive reviews your book has received. (More on reviews shortly).

Don’t go overboard on catering. Most people will be happy with a cup of tea and a bun.

Make sure your book is in high profile – centre stage on a table. It’s also helpful to have a friend or relative willing to act as booksellers and manage the money.

3. Bookmarks, flyers, and business cards, etc.

Bookmarks are a great way of getting details of your book out there. Again, if you feel confident, you can design these yourself, or if you’re like me and don’t have an artistic bone in your body, I can recommend Mae at Baby Fresh Designs, http://www.babyfreshdesigns.com/authors.htm

4. Blogs, Twitter, and Author Forums.

Choose ones that work for you, are enjoyable, and reach your target audience. A quick search on Google will pull up hundreds of sites.

5. Book Reviews.

It is essential that you get your book reviewed. Most publishers are happy to send out review copies of your book – just ask. You can also check out your local newspaper to see if they have a book section. If they do, consider sending the reporter a copy of your book. There are numerous online review sites, such as Apex Reviews, and Front Street Reviews, who will accept galley proofs of novels, the review being published on their website.

6. Book signings.

Not to be confused with book launch parties, booksignings are usually held in bookstores. They can either be very successful or complete flops. I know—I’ve experienced both ends of the scale! Most bookstores are happy to host signings as it helps draw customers into the store. The store will usually advertise the event and put up posters. Some will even contact the local paper. Chat with the store manager to find out exactly what his/her requirements are and what he/she expects of you as the author.

Saturday morning is usually best. Too late in the day, and people are busy doing other things. Try to avoid clashing with the local football team’s home game and local holidays! Surprisingly, the weather can also influence the number of potential sales. Everyone wants to be outside on a hot sunny day. If the weather is bad, people are less likely to drive to the bookstore.

7. A final word.

There are hundreds of ways to promote your book. The above are just a few ideas to get your started. If you’re serious about marketing your book, be sure to read all you can about book promotion. I can recommend “A Seriously Useful Author’s Guide to Marketing and Publicising Books” by Mary Cavanagh.

Pushcart Prize 2009

I am delighted to annouce that my novel, Three Weeks Last Spring, has been nominated for the 2009 Pushcart Prize.

Here’s a copy of the annoucement made by my Publisher:

Vanilla Heart Publishing Announces

2009 Pushcart Prize Nominees

Vanilla Heart Publishing is pleased to announce our nominations for the 2009. The Pushcart Prize – Best of the Small Presses, published every year since 1976, and widely recognized as the most honored literary project in America.

From the Pushcart Prize Website:

“The Pushcart Press has been recognized as among the most influential publishers in American history by Publishers Weekly. Pushcart won the National Book Critics Circle Lifetime Achievement Award (2005), The Poets & Writers/Barnes & Noble Writers for Writers Prize (2006), and Publishers Weekly’s Carey Thomas Prize for publisher of the year (1979).

The Press is best known for its annual anthology The Pushcart Prize: Best of the Small Presses, published every year for more than three decades and featuring outstanding fiction, poetry, memoirs and essays selected from hundreds of little magazines and small book publishers.”

And now, our Vanilla Heart Publishing Nominees:

Robert Hays; The Life and Death of Lizzie Morris

Chelle Cordero; Final Sin

Victoria Howard; Three Weeks Last Spring

Collin Kelley; Conquering Venus

Kate Evans; Complementary Colors

Vila SpiderHawk; Forest Song: Little Mother

Congratulations, Nominees!

Kimberlee Williams
Managing Editor
Vanilla Heart Publishing
http://www.vanillaheartbooksandauthors.com

Book signings, radio shows and talks!

This week has been a rollercoaster ride, and it’s not over yet!

Monday evening I attended a talk given by best selling author of romantic comedy, Adele Parks. It was good to take time out from working on my third novel to listen to Adele read excerpts from her new novel, ‘Love Lies,’ and to hear how Adele approaches the writing process.

I spent most of yesterday away from my desk visiting my best friend and my goddaughter on the Wirral. It’s always a pleasure to see them, and the time spent in their company yesterday was no exception. While we were chatting over a cup of coffee my cell phone rang. More often than not I forget to switch the darn thing on, so it was a surprise to learn the call was from the producer for BBC Radio Sheffield inviting me to take part in a programme called “Girl’s Talk.”

Not only that; I arrived home to find a message on my answering machine from the organiser of the local branch of the University of the Third Age inviting me to talk to their group.

This morning I received an email informing me that my interview with host Don McCauley of The Author Show, http://www.wnbnetworkwest.com/WnbAuthorsShow.html, be available on Friday 7th August. This weekend I shall be signing copies of my novels, The House on the Shore and Three Weeks Last Spring, in Borders Books, Warrington, and on the 14th August at 11.30 I can be heard on Girls’ Talk on BBC Radio Sheffield http://www.bbc.co.uk/southyorkshire/radio_sheffield/.

Saturday 15th August will find me signing books in Borders Books in Stockport, and I be talking to the readers’ Group at Borders Books, Cheshire Oaks on Wednesday the 19th August.

And in my spare time? Well, hopefully you’ll find me hard at work on my manuscript!

Readers’ Groups

Thank you to Jill Craven, Reader Development Officer for Barnsley Libraries, and all the members of Dodworth Readers’ Group for making me feel so welcome on Tuesday evening. There’s nothing nicer than talking about books with people who love books too.

While I’m no stranger to chatting to people in book stores during signing events, I’ve never stood in front of an audience and given a ‘formal talk’ before.

Now I’ve been interviewed by the local paper and by BBC Radio Sheffield, but the idea of addressing an audience really made my knees knock! Not only was the prospect daunting, I also had to think about what to say. Fortunately, Jill had given me plenty of time to plan my talk, but I still had to decide whether the members would want to learn about how my plot for The House on the Shore came about, or whether they’d like to hear about my writing process. And should my talk be ‘off the cuff’ or planned down to the last comma and full stop?

I’ve attended author talks before, and most of the speakers have the audience rolling in the aisles, but I’ve never thought of myself as a funny person. Oh, I enjoy a joke like everyone else, but I’m not known for coming out with witty or pithy phrases.

So it was with some trepidation that I set out on a rather damp Tuesday evening. But I need not have worried. The ladies I met were charming and I managed to raise a laugh or two from them when I told them about my own experience of staying on my own in a remote Highland croft!

Jill is a mine of useful information for any writer, and through her kindness I’ve made many useful contacts. Thank you, Jill!

And I raise my glass to the ladies of the Dodworth Readers’ Group. Not only did you listen to me, but you made me feel very welcome. I had a lovely time talking to all of you, and the supper afterwards was fabulous. Stephen especially liked the scones!

Author Events

Gone are the days when most authors could sit back and let their publisher sell their book. Nowadays authors new and established often get little marketing help, and the prospect of doing it yourself can be daunting. But with a little perseverance and a little practice it can be fun, especially if you enjoy talking to people, as I do.

I’ve been fortunate; every Borders Books store I have approached has agreed to host a book signing event for me. So far, I’ve met readers in Batley, Leeds, Cheshire Oaks, York, and only last weekend, I was in Inverness.

And while the shoppers might have co-operated, sadly the same can’t be said of the weather. I’ve roasted in York, and been rained on in Inverness. The British weather has an odd affect on shoppers. When it rains, they seem to flock to the stores in droves, and conversely, when the sun is shining and there’s no need for raincoats and umbrellas, they stay away!

Everyone I’ve met has been charming, which makes my job of engaging them in conversation and telling them about my book and the writing process, a pleasure.

Surprisingly, everyone who purchased a copy of The House on the Shore during the signing in York lived in Scotland, and what’s more, within fifty miles of where I used to live in Keith. Even more surprising, was the encounter in Inverness with a gentleman who at one time taught at Queen Mary Grammar School in Liverpool – my first grammar school. And while in a restaurant that same evening, I bumped into the guy who cut my hair during my twenty years living in Scotland! It just goes to prove what a small world it really is.

But occasionally, you do meet strange people, for example, the child who just stood in front of the signing table and stared at me for what seemed like hours in Barnes and Noble in Dayton, Ohio, and the pleasant gentleman in York who wanted to tell me what was wrong with our current government here in the UK (as if I didn’t know!).

What if someone asks seemingly endless questions about writing a novel and the publishing industry, or just wants to stop and talk about the weather, before walking away without purchasing a book? I smile and remind myself that an author event, be it a book signing session or an author talk, is a means of a creating a presence – getting your name out there and interesting people in your work. Any sales they generate are a bonus. And if you’re very lucky the local media might take an interest.

So, if you’ve a spare half hour or so, and happen to be in any of the following bookstores over the coming weeks, pop in and say ‘hello,’ and see if I can’t tempt you into buying a book – preferably mine!

Saturday 1 August 2pm-5pm Borders Books, Speke

Saturday 5 August 11am-3pm Borders Books, Warrington

Saturday 15 August 2pm–5pm Borders Books, Stockport

Wasdale Mountain Rescue Team

My novel, The House on the Shore, set in the Scottish Highlands with its rugged terrain, has an intense scene in the rocky gorges of the moors and mountains, and when I was researching, two team members of Wasdale Mountain Rescue came to my rescue…supplying technical details of rescue in rugged terrain and helping me to create the stupendous scenes in the novel. Thank you gentlemen!

The House on the Shore


CELEBRATING

The House on the Shore ISBN 978-1-935407-24-9

and

Support the

Incredible Volunteer Mountain Rescue Teams

Midnight June 4th, 2009 – Midnight June 17th, 2009

To celebrate the release of The House on the Shore, a romantic suspense novel set in the remote Scottish Highlands, a deeply suspenseful novel with intriguing plot twists, and harrowing mountain rescue scenes, my publisher, Vanilla Heart Publishing and I, are pleased to announce we will donate $1 per copy sold during the time period above to the Wasdale Mountain Rescue, to see their video, which provides education, training, facilities, equipment, and more to this incredible group of rescue volunteers.

To register your purchase of Print or Kindle editions, please email VHPPromoTeam@vanillaheartbooksandauthors.com with your name, email, and the info of your purchase including edition (Kindle or Print), and the last 3 digits of your order number. All Ebook sales are automatically counted by our Ebook Catalog detail counter, so no additional ‘work’ is necessary for Ebook purchases.

Every dollar donated goes to a great cause, with volunteers who make a difference and save lives, and now, …YOU can make a difference!

Friends of the San Juan Islands

CELEBRATING

Three Weeks Last Spring ISBN 978-1-935407-04-1

and

Supporting Marine Conservancy in the San Juan Islands

Midnight May 31st, 2009 – Midnight June 7th, 2009

To celebrate the release of Three Weeks Last Spring, a romantic suspense novel set in the San Juan Islands of Washington State, with intriguing plots and deeply developed characters and scenes, Victoria Howard and Vanilla Heart Publishing are pleased to announce we will donate $1 per copy sold during launch party week to the Friends of the San Juans, which provides education, training, and project management for the caretakers of the beautiful beaches, creatures, and waters of the San Juan Islands in Washington State.

To register your purchase of Print or Kindle editions, please email VHPPromoTeam@vanillaheartbooksandauthors.com with your name, email, and the info of your purchase including edition (Kindle or Print), and the last 3 digits of your order number. All Ebook sales are automatically counted by our Ebook Catalog detail counter, so no additional ‘work’ is necessary for Ebook purchases.

Every dollar donated goes to a great cause, with volunteers who make a difference to the flora and fauna of the region, and now, …YOU can make a difference!


Books with Heart on BlogTalk Radio

Victoria Howard celebrates The House on the Shore
and Three Weeks Last Spring


Thursday – 6/4/2009
1:00 PM Pacific time – 60 Minutes

http://www.blogtalkradio.com/Books-with-Heart

All Books with Heart Shows are archived for your listening convenience, and if you can pop in, a blogtalk chat room is the place to ask the author questions or chat about books. All computer based for listeners, including the chat room, so come on ‘in’ and sit a spell…

Call in number for live chat with the author
(646) 478-3750

Joan Hessayon Award

Each year the Romantic Novelists’ Association presents the Joan Hessayon Award to those members who have come through the Association’s New Writers’ Scheme and have succeeded in having their manuscript published.

This year there were seven contenders, myself included. The winner was announced at the Association’s summer party held in London on Wednesday, 13th May.

As the chairman of the Association, Katie Fforde commented, each and everyone of the women up for the award had won.

Congratulations must go to the overall winner, Allie Spencer, for her novel, Tug of Love, published by Little Black Dress.

As for me… knowing that The House on the Shore was deemed good enough to be a contender and seeing it published, is sufficent reward.

Reviews

I thought I would take some time out from working on my current novel to share some reviews for The House on the Shore.

The first comes from Front Street Reviews. www.frontstreetreviews.com

The House on the Shore
Victoria Howard

Reviewed by Ashley Merrill

Victoria Howard has painted her readers a beautiful picture of Scotland with her words and descriptions. Set in modern times, she tells a wonderful love story that is riddled with suspense.

Anna MacDonald moves to the Scottish Highlands to make a fresh start. After ending a bad relationship and leaving her job, Anna moves into a croft that was left to her by her grandmother. She is tired of the city and wants some peace and quiet so she can spend her summer writing a book and also reconnect with her childhood friends.

The last thing on Anna’s mind is meeting a man. Not only does she meet a very good looking American man whose boat breaks down near her croft, but she instantly feels an emotional and physical connection with him. Trying her best to ignore these feelings, Anna finds herself in a heap of trouble. She gets a letter offering a hefty sum of money to sell her croft, which she quickly declines. Soon after, she appears to become a target to someone. This someone is pretty adamant that he wants her dead. She gets shot at, her home gets broken into, and her car is tampered with, among other things. Fearing for her safety, Anna’s friend convinces her to allow Luke, the dreamy American with a heart melting smile, to stay with her until she can find out who wants to hurt her.

As the days go on, Anna and Luke form a special bond and cling to each other. At the same time, Anna’s stalker is upping the ante and Luke will stop at nothing to find the man so that Anna will be safe.

Victoria Howard does a wonderful job with her character creations. In fact, I found myself falling for Luke! She allows you to see inside their world and form a bond with them. I also liked the description of the landscape. Victoria Howard gives just enough description without going overboard.

The suspense of the story was what really captured my interest. I adore a good love story, so with the added suspense Victoria Howard has created an amazing story that will captivate her readers until the very end. I would recommend this story to any romance and suspense lovers. The romance is not too over the stop, so it will not spoil the story for all of the suspense lovers out there!

The second is from Armchair Interviews. http://reviews.armchairinterviews.com/reviews/the-house-on-the-shore

Reviewed by Jenny Saylers

Anna MacDonald has been betrayed! The coveted teaching position she has been waiting to get has been given to the other woman that her boss, and boyfriend, has been sleeping with. In anger, Anna quits her job, gives up her flat in Edinburgh, and takes off for the only place that she has ever felt truly happy–Anna’s late grandmother’s croft, located on the shores of Loch Hourn, in the Scottish Highlands.

The croft is isolated. Anna has no phone, no close neighbors, and only her two border collies for company. Her plan for the summer is to nurse her broken heart and pride back to normal while working on the novel she has been yearning to write for years. She doesn’t plan for company during this time. Especially not the unexpectedly handsome company offered in the form of the slightly rude American who knocks at her door one morning.

Luke Tallantyre is a well-known artist from Cape Cod Massachusetts. Faced with an artistic dry spell, he has set sail for the unknown wilds of Scotland. He has braved the Atlantic Ocean alone, and has come to Loch Hourn. When his yacht develops a navigational problem, he ends up knocking on Anna’s door for help.

Anna is more than a little resentful of Luke’s intrusion. Faced with an attraction she doesn’t know how to handle after her last rejection, she finds him an unwelcome distraction into her hermetic life. However, when an unknown assassin tries several times to kill both Anna and Luke, they find themselves thrown together in an attempt to find out why.

Will Anna and Luke find out who is trying to kill them and why? Will either of them realize the opportunity for true love that arises during the time they spend together?

I really enjoyed this book. The story drew me in quickly. I found myself having to pace my reading in order not to rush through the book. I enjoyed Victoria Howard’s descriptions of the Scottish Highlands, and Loch Hourn.

Watch for the re-release of Three Weeks Last Spring, due out in June 2009.

Armchair Interviews says: Victoria Howard writes a very compelling story.

Author’s Web site: http://www.VictoriaHoward.co.uk

From our armchair to yours…