Author Events

Gone are the days when most authors could sit back and let their publisher sell their book. Nowadays authors new and established often get little marketing help, and the prospect of doing it yourself can be daunting. But with a little perseverance and a little practice it can be fun, especially if you enjoy talking to people, as I do.

I’ve been fortunate; every Borders Books store I have approached has agreed to host a book signing event for me. So far, I’ve met readers in Batley, Leeds, Cheshire Oaks, York, and only last weekend, I was in Inverness.

And while the shoppers might have co-operated, sadly the same can’t be said of the weather. I’ve roasted in York, and been rained on in Inverness. The British weather has an odd affect on shoppers. When it rains, they seem to flock to the stores in droves, and conversely, when the sun is shining and there’s no need for raincoats and umbrellas, they stay away!

Everyone I’ve met has been charming, which makes my job of engaging them in conversation and telling them about my book and the writing process, a pleasure.

Surprisingly, everyone who purchased a copy of The House on the Shore during the signing in York lived in Scotland, and what’s more, within fifty miles of where I used to live in Keith. Even more surprising, was the encounter in Inverness with a gentleman who at one time taught at Queen Mary Grammar School in Liverpool – my first grammar school. And while in a restaurant that same evening, I bumped into the guy who cut my hair during my twenty years living in Scotland! It just goes to prove what a small world it really is.

But occasionally, you do meet strange people, for example, the child who just stood in front of the signing table and stared at me for what seemed like hours in Barnes and Noble in Dayton, Ohio, and the pleasant gentleman in York who wanted to tell me what was wrong with our current government here in the UK (as if I didn’t know!).

What if someone asks seemingly endless questions about writing a novel and the publishing industry, or just wants to stop and talk about the weather, before walking away without purchasing a book? I smile and remind myself that an author event, be it a book signing session or an author talk, is a means of a creating a presence – getting your name out there and interesting people in your work. Any sales they generate are a bonus. And if you’re very lucky the local media might take an interest.

So, if you’ve a spare half hour or so, and happen to be in any of the following bookstores over the coming weeks, pop in and say ‘hello,’ and see if I can’t tempt you into buying a book – preferably mine!

Saturday 1 August 2pm-5pm Borders Books, Speke

Saturday 5 August 11am-3pm Borders Books, Warrington

Saturday 15 August 2pm–5pm Borders Books, Stockport

Books with Heart on BlogTalk Radio

Victoria Howard celebrates The House on the Shore
and Three Weeks Last Spring


Thursday – 6/4/2009
1:00 PM Pacific time – 60 Minutes

http://www.blogtalkradio.com/Books-with-Heart

All Books with Heart Shows are archived for your listening convenience, and if you can pop in, a blogtalk chat room is the place to ask the author questions or chat about books. All computer based for listeners, including the chat room, so come on ‘in’ and sit a spell…

Call in number for live chat with the author
(646) 478-3750

Joan Hessayon Award

Each year the Romantic Novelists’ Association presents the Joan Hessayon Award to those members who have come through the Association’s New Writers’ Scheme and have succeeded in having their manuscript published.

This year there were seven contenders, myself included. The winner was announced at the Association’s summer party held in London on Wednesday, 13th May.

As the chairman of the Association, Katie Fforde commented, each and everyone of the women up for the award had won.

Congratulations must go to the overall winner, Allie Spencer, for her novel, Tug of Love, published by Little Black Dress.

As for me… knowing that The House on the Shore was deemed good enough to be a contender and seeing it published, is sufficent reward.

March is Small Press Month

What exactly is a small press? The term is used to describe publishers who have annual sales below a certain limit, or who publish a limited number of titles each year. Small presses make up half the market share of the book publishing industry, and present an opportunity for new writers to break into publishing. They should not be confused with vanity publishers or subsidy presses who require their authors to pay for the privilege of having their book published. Small presses make their profits by selling their books to consumers and not to their authors.

What are the advantages of being published by a small press?

1. Small presses have more freedom. They are not restricted by the same economic values and constraints as the large publishing houses.

2. They can take advantage of modern technology and publish a comparatively smaller run of copies, a practice deemed too costly for the large houses, who must sell large numbers of books in order to earn back their advances.

3. They can specialize in specific genres, such as historical non-fiction, poetry, romance, and erotica.

4. One of the major advantages of working with a small press is that an author can expect to be fully involved in the publishing process, from advertising the book, to deciding on a cover.

5. Small presses respond more quickly and often accept unsolicited manuscripts, whereas larger publishing houses will often only consider manuscripts recommended by an agent.

6. Sometimes it is easier to have a manuscript accepted by a small press than it is a larger publishing house, and for a new writer, that has to be good news.

Can small presses compete with the big houses?

Admittedly, it can be more difficult for a small independent publisher to obtain shelf space in bookstores, partly due to the fact that the larger houses often pay for prominent displays for their top of the list authors. But that’s not to say that it’s impossible.

There are many distribution networks willing to fill the needs of the small press, such as Baker and Taylor’s Distribution Solutions Group, Small Press Distribution and the Publishers Marketing Association. There is nothing to prevent small presses signing up with Neilson Book Data or Gardners Books here in the UK. The Internet is also an effective marketing and sales too.

So come along and help celebrate small press book by visiting your local bookstore, or better yet, take a look at Vanilla Heart’s website.

www.vanillaheartbooksandauthors.com/VHP_Bookstore.html.

You might be pleasantly surprised at the range and number of titles available.

Valentine’s Day Release

What a busy three months! Life has been on big rush ever since Vanilla Heart accepted my submission for The House on the Shore. Not only did the cover and synopsis appear on Amazon.com and other online bookstores, but it will also be available in libraries in both the UK and USA. WooHoo!!!

The House on the Shore

Set in the Highlands of Scotland, this visually magical tale takes the reader on a journey from the remote shores of Loch Hourn to the singular beauty of Cape Cod.

And for those of you who might be considering buying a copy, here’s a short excerpt:

Her concentration was broken by the shriek of frantic barking. She tore her gaze away from the screen and looked out of the kitchen window. A tall, dark-haired man was making his way up the crescent-shaped beach, doing a weird twisting dance, holding his right arm above his head. With his left he pushed off the two boisterous, snapping collies.

“Oh hell,” she groaned. She threw open the door and shouted. “Ensay! Rhona! Heel!”

The dogs instantly stopped snapping at the stranger’s ankles and ran to their mistress. Anna leaned against the door frame and waited while the figure strode confidently across the grass towards her, his well-muscled body covering the rough ground with long, purposeful strides. His jet black hair showed a little grey at the temples, the cut slightly longer than was considered acceptable for a man she judged to be in his forties. But somehow it suited him.

He stopped a foot from her door, close enough for her to smell the lemon spice of his cologne. Now that she could see him more clearly, she noticed the laughter lines around his eyes and mouth, hinting at a softer side to his character. His body was lean, the outline of his muscles visible through the shirt he wore. A faint white scar creased his right cheek, and she thought it gave his face a handsome rugged look. He gazed at her with dark brown eyes and smiled, slow and warm, and for some reason her breathing quickened.

With just one look she knew he was trouble.

“Hi, there. I know I’m trespassing, but do you think you could ask your dogs not to rip off my thigh?”

Anna drew herself up to her full height, which was barely up to his shoulder. “They’re guard dogs and only doing their duty,” she said stiffly. The dogs sat at her silent signal, but their eyes remained fixed on the stranger.

“I’m sorry to bother you, but I’m having engine trouble and I can’t get a signal.” He indicated his mobile phone.

“That’s because there are no transmitters.”

“Oh, then could I borrow your phone? I need to contact the nearest boatyard for some advice.”

“I don’t have a phone.”

He rubbed a hand over the back of his neck. “Look, I haven’t slept for twenty-four hours and I’m beat. Sandpiper, that’s my yacht, developed a problem soon after I left Stornaway.” He paused as her words registered. “Did I hear right? You don’t have a phone?”

“No, I don’t, so I’m afraid I can’t help you. I suggest you weigh anchor, turn your boat around, and head west out of the loch.”

“Perhaps I should’ve introduced myself. I’m Luke Tallantyre, from Cape Cod, Massachusetts.” He offered his hand. She didn’t take it.

“Anna, Anna MacDonald. Yachts are always straying into the loch at this time of year. Their crews seem to think this is some sort of hostel. Well, it’s not, and I still don’t have a phone.”

“Okay, so where do I catch the bus to town?” His eyes lingered on her face. “Oh, no. You’re about to tell me there isn’t a bus either. Aren’t you?”

Anna nodded. The motion sent sunlight gliding through her auburn hair. “That’s right. Welcome to Kinloch Hourn, otherwise known as the Loch of Hell.”

“The name fits,” Luke muttered. “What sort of place doesn’t have a phone or a bus service in this day and age?”

“How about the remotest glen in the Highlands? Up here, one man and his dog constitute a crowd. And before you ask, there are no shops either, unless you count Mrs McCloud in the village, but she only opens on alternate days. The butcher’s van calls every Thursday afternoon, and the library service visits once a month. I think that about covers all the local amenities. Oh yes, there’s a mobile bank too, but that only comes once a fortnight. The school closed last year. But you’re in luck…there’s a hotel and it has a phone.”

“So there is a God after all.”

“However, its twelve miles down the road in that direction,” she replied, pointing vaguely to some distant place.

Book Reviews

As all serious writers know a good review not only boosts your self-esteem, its also good for sales! I thought I’d take a break from working on my current manuscript and share the review for my soon-to-be published novel, The House on the Shore.

www.apexreviews.net

The House On The Shore

Victoria Howard

ISBN: 9781935407249

Vanilla Heart Publishing

Reviewed By Renee Washburn

Official Apex Reviews Rating: **** (4 stars)

Anna MacDonald is looking to start over. She’s just been passed over for a promotion that she’s eagerly awaited – and, to make matters worse, her own boyfriend is the supervisor that snubbed her. To top it all off, the lucky recipient of her desired position just happens to be – of all things – his new lover…ouch…

So, in an effort to wipe the slate clean, she retreats to the Scottish shore, establishing her new residence in an old, yet sturdy house owned by her grandparents. Her only plans? Soak up the splendor of her rustic surroundings and fulfill her lifelong dream of becoming a published author. Joined by her trusty Border collies, Ensay and Rhona, Anna couldn’t ask for a more opportune chance to start fresh while mending the broken pieces of her still-aching heart.

Little does she know, though, she won’t have the chance to enjoy her solitude for long. Shortly after her arrival, she makes the acquaintance of the handsome, charming Luke, a successful artist from across the pond, and the chemistry between the two of them can’t be denied for long. Soon caught up in the throes of a passionate love affair, Anna appears to be on the cusp of lasting happiness – but, alas, she eventually learns that bliss and trouble are often flip sides of the same coin, and when an unseen stranger begins escalating his efforts to end her life, she’s suddenly thrust in the midst of a sinister mystery that leaves her wondering just who wants her dead – and why…

The House On The Shore is an enjoyable read. In it, Victoria Howard presents a well-crafted page turner that unfolds at just the right pace, ensuring that the reader’s attention is held captive with each new mysterious development. Howard also does a commendable job of infusing her characters with vivid, palpable personality, framing their inclinations and reactions in the three-dimensional, thus making it easy for readers to relate to them in very real, practical terms.

A quick but compelling read, The House On The Shore is a can’t miss suspense thriller with a surprisingly potent punch, and one that fans of the genre are sure to enjoy.